Social Media Strategy

1) Brand Tonality:

Define brand tonality and stick to it. Brand tonality can be defined by listing the adjectives that represent your brand and its culture. It’s basically the persona of your social media accounts. Defining the brand tonality helps your brand stand out from the competition and also prevents your social media from flooding with sameness or absolute randomness.


2) Building the Target Audience

The major reason why you should identify and build a target audience group is so you can focus your efforts on the right social media platforms and posts saving a lot of time and marketing budget.
It helps you advertise more effectively, amplifying your social media branding efforts.


3) Influencer Activity

It is the best way to leverage an unknown follower base to interact and engage with your brand's message.
Influencer collaborations reinforce your brand's reputation and fosters your credibility.


4) ORM

Online Reputation Management assists your business in establishing and maintaining a positive brand image on the internet.
It allows you to address potentially harmful content and use customer feedback to help solve problems before they harm the brand’s or individual’s reputation.


5) Fewer hashtags

Though we all desire better reach and engagement, we do not want to look desperate to our audience, hence avoid bombarding your posts with too many/unnecessary hashtags. Instead create brand specific hashtags and build quality content that will spread the identity of your brand’s hashtags.
Interactive hashtag campaigns can be designed to interact with the audience.

There are endless tools and strategies to strengthen your brand’s social media presence, however above 5 can be treated as the strongest pillars while building your social media strategy.