| The Brief |
Demystify the flagship ingredient of the new, tropical punch flavoured, GURU Guayusa, with a colorful campaign, where advertising and content creation collide.
GURU Guayusa
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| The Content |
Highlighting the energy drink’s tropical punch, our exotic 15-second TV spot was officially unveiled on Occupation Double and rolled-out on social media. In parallel, we worked hand in hand with GURU druid Luc Martin-Privat and illustrator Vincent Hurtubise to shed light on the story behind Guayusa. The result is a complementary 60-second piece of branded content that immerses us in the Ecuadorian jungle and the traditions of the Jivaro tribe.
| The Secret Sauce |
In 2020, 5S launched Yerba Maté and Matcha the year before, both of which have become prominent products for GURU. It seems that three is the magic number!
