| The Brief |
Following in the footsteps of our successful Matcha campaign, 5S was sought after for tropical splash signaling the launch of GURU Yerba Mate.
GURU Yerba Mate
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
| The Content |
Our Yerba Mate campaign is wrapped in exotic tastes meant to make us travel far away from our living rooms! Yearning for an escape, the rich textures of the Amazon rainforest provided us with all the inspiration we needed to create a model swimming pool, a 3D tropical environment (inside a can no less) and trippy typography. The result? A dynamic and refreshing photo & TV campaign unlike any other.
| The Secret Sauce |
The pandemic got us dreaming of travelling and as such, we took everyone on our journey.
