| The Brief |
Create the first content-driven campaign for the Montreal Museum of Modern Art focusing on context and comprehension.
MAC x Teresa Margolles
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| The Content |
To immerse the audience into Teresa Margolles’ reality, the museum’s Chief Curator guides three “witnesses” (Kim Thùy, Gabrielle Bouchard and Viviane Michel) as they uncover the artist’s provocative works and let their emotions take over.
| The Secret Sauce |
5S was privileged to meet Margoles at the exhibit’s launch party where we were given carte blanche in our representation of her work. Not an easy feat to pull off in Spanish.
