| The Brief |
Imagine a disjointed launch campaign for the BOX, the very first ready-to-mix cocktail box, crafted by Mr. Cocktail.
Monsieur Cocktail
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| The Content |
Pitching a branded musical is a bold move. Producing one from A to Z is something else. To make a splash with this colourful and absurd campaign, 5S collaborated with circus performers, professional choreographers, and a vocal coach – to create an original song as the backbone of this cocktail-driven musical.
| The Secret Sauce |
Our tropical singer and frontman, is actually Patrice Plante, the owner of Monsieur Cocktail. Talk about stepping out of your comfort zone!
