| The Brief |
Shed light on the Interconnexion program, a Montreal Metropolitan Chamber of Commerce organism that integrates qualified immigrants from third world countries into the Quebec workforce.
CCMM – Interconnexion
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| The Content |
Our series of T.V. ads was meant to turn Interconnexion into the premiere reference for workforce-placement for arriving immigrants. To achieve this goal, we broke down the associated stereotypes that more often than not define what an immigrant is capable of, and showcasing three distinct career paths: engineering, arts and business intelligence.
| The Results |
Since the campaign is still on-going, we are unable to provide quantifiable results just yet.
