| The Brief |
To honor amateur runner dedicated to the pursuit of excellence through a creative collaboration with the clothing brand.
Tracksmith
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| The Content |
5S approached Tracksmith with a simple idea: to highlight a Montreal runner and his city from a unique angle. This uptempo brand film features the icy side of Saint-Helen’s Island.
| The Secret Sauce |
The off-season between winter and spring might be rarely showcased in sports advertising but here, it perfectly represents the spirit of Tracksmith’s NDO [No Days Off] collection.
