| The Brief |
Develop a campaign that immerses the viewer into Rafael-Lozano Hemmer’s unique techno universe while staying true to his art.
MAC x Rafael Lozano-Hemmer
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
Play video
| The Content |
Three experiences at the crossroads between art and branded content. This second collaboration with the Montreal Museum of Modern Art was entirely based on the deep understanding of the exhibit’s layered meaning.
| The Results |
The Museum saw record-level traffic following the campaign’s release and piqued the interest of Infopresse for a profile on 5S’ founders.
