| The Brief |
Ford wanted to pay it forward to Paméla Doucet, a long-time and loyal customer – with a short documentary about her love of rodeo.
Ford
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| The Content |
At home, Paméla is the perfect mother. At heart, she is a fierce and fiery rodeo competitor.
To ease the transition between these two worlds she relies on her Ford truck. Modern on the outside, build tough on the inside.
Just like her.
| The Secret Sauce |
A horse galloping at full speed towards the camera crew is a great way to gain nerves of steel.
