| The Brief |
Visually illustrate the special bond that millions of women have with Advanced Génifique, Lancôme’s famous anti-aging serum, affectionately known as The Little Black Bottle.
Lancôme
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| The Content |
Available in six and fifteen second formats Canada-wide, the Love your Age campaign features two real-life consumers and three influencers: pop icon Mitsou Gélinas, Youtube beauty vlogger Jamie Paige, and Instagram starlet Victoria Hui.
| The Secret Sauce |
Our work is part of the brand’s global branding offensive, where four Lancôme ambassadors, Kate Winslet, Lily Collins, Penelope Cruz and Lupita Nyong’o tell the Love Your Age story.
